Apple vs The Paradox of Choice! 

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How Apple kills entire companies with the flip of 1 switch.

CuriosityStream: curiositystream.com/mkbhd

The Apple Ecosystem Explained: nosections.info/green/rHdklol7g3xu2tQ/video.html

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Intro Track: Jordyn Edmonds smarturl.it/jordynedmonds​​​​​
Playlist of MKBHD Intro music: goo.gl/B3AWV5




29. april. 2021





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Marques Brownlee
Marques Brownlee Måned siden
To continue to learn way more about sharks! --> curiositystream.com/MKBHD
sreamwalker24 Måned siden
I really like to think of you as a responsible Tech reviewer how come no one is mentioning the fact is that if Apple keeps the air tags exclusively for Apple then all Apple customers can now stock any Android user without them knowing and jerry-rig everything showed that the speaker can easily be removed so the beeping after 3 days is meaningless this area of the industry needs to be regulated by the government anybody who cannot access the find my app are now potential victims of being stalked
Kaff231 Måned siden
Love this video really makes you think about choices we have yet somehow we can be so predictable
T R Måned siden
@anto k That is my #1 question, this is a stalking tool made super easy and cheap. All privacy is gone, not by only these trackers, but technology in general.
Gurjit Singh
Gurjit Singh Måned siden
@MKBHD I don’t think so, you ever touched your Camara lens at the end of your every videos ☺️
e3vL1 Måned siden
Apple: Earth and Water. A token to Titles submission to the will of Apple Tile: Earth and water...' draws out sword ' Apple: This is blasphemy this is madness
Karan 5 timer siden
too real. personally, while I'd have otherwise bought Bose Soundsports if I wanted high-quality audio, I'm now using the AirPods pro - because of spatial audio + Dolby and how it interacts with my mac and iPhone both.
Danny 7 timer siden
At least with Apple you don’t have to pay a monthly fee like with tile
Prasenjit Debroy
Prasenjit Debroy 19 timer siden
12 June 2021
Michael Shishaba
Michael Shishaba 21 time siden
I think anyone who keeps saying he will no longer receive anymore apple review units need to rewatch the video with some understanding 🤦🏽‍♂️
MattheEliminator 2 dager siden
Me watching this video using duet display because my Mac is to old for sidecar
Marques Br0wnlee
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
Mark Sutter
Mark Sutter 2 dager siden
Remember Bump? Then we got AirDrop. O
Mark Sutter
Mark Sutter 2 dager siden
And I just found they’re getting rid of Dark Sky, my preferred weather app.
David Cole
David Cole 3 dager siden
I thought you didn’t like iMacs….
Marques Br0wnlee
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
itsJosii 3 dager siden
you know the messed up thing is i knew about tile and i didn't want anything like it because i said i don't need it but now with airtags its something im thinking about buying
Ahamed Kabeer M
Ahamed Kabeer M 4 dager siden
I like how Marques is straight forwardly criticize apple
Jerod Mclean
Jerod Mclean 4 dager siden
Apple also Put hundreds of employees out of a job due to their decision to ditch Intel for Qualcomm in the IPhone 12 5G modem. I was one of those engineers and still quite salty lol
KMichelle Argus
KMichelle Argus 4 dager siden
Um. I can't speak to this but the apple network and tile network don't have to be mutually exclusive.
KMichelle Argus
KMichelle Argus 4 dager siden
I swear I'm gonna buy like 20 tiles and attach them to everything. I'm not supporting knock offs. Apple is evil. And having go buy separate things to attach it to stuff is ridiculous Air buds STILL look like you shoved cigarettes in your ears and I will never not laugh at that
Koto 3 dager siden
you could always try samsungs smart tags
KG_A10 _
KG_A10 _ 3 dager siden
go ahead and buy 20 tiles, apple always wins.
Angel Kylie
Angel Kylie 4 dager siden
*24.7web thru I.g is genius*
Ben Meddeb
Ben Meddeb 4 dager siden
So you suggest Apple avoid those markets because someone else did it first?! Does that even make sense -_-
Prerit Sharma
Prerit Sharma 4 dager siden
remora is not a symbiotic definitely,cause it can survive without the shark.. a proper symbiotic is a lichen,wherein the moss and fungus can't survive without one another
Prerit Sharma
Prerit Sharma 4 dager siden
The video was amazing though 😂
Asif Almeida
Asif Almeida 4 dager siden
Very interesting video. As a consumer, my question is, if I can get away by using apple's inbuilt tracking app with apple's air tag, why should I download a third party app and buy a third party device? A third party app means one more account and one more password to remember..!!. Where as If I use Air tag, I only need to remember my apple ID and password. I know it is bad for third party businesses but hey if consumers have given much better and simpler options, they will take it right? even if it is cost other businesses to go out of business.
Marques Br0wnlee
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
calligarus2 4 dager siden
Apple can target new products (HW and apps) that they know will be popular precisely because of the success of those third party companies. Nothing wrong with that. But knowing full well they will tank entire small companies the minute they introduce their version of the product, a fair approach would be to partner in some way with the companies they’re about to wipe out otherwise. It seems naive but it would be a way for Apple to acknowledge that some of their innovation wouldn’t exist at all if it wasn’t for other startups. But again.... those startups wouldn’t exist if it wasn’t for Apple products in the first place 😅
Γρηγόρης Α
Γρηγόρης Α 4 dager siden
And today they just killed synergy by announcing a new software feature that does exactly that.
jawad shaikh
jawad shaikh 5 dager siden
Zoom was next. Cut to WWDC June 7 2021.
Raven Pickels
Raven Pickels 6 dager siden
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Vape Lord 6 dager siden
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Chegg Account
Chegg Account 6 dager siden
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Marques Br0wnlee
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
성수구범 7 dager siden
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Manny N
Manny N 7 dager siden
Man it's pretty damn scary when I don't even know what Watson is or was. Apple literally wiped it off the face of earth.
Johann Holzmann
Johann Holzmann 8 dager siden
And right there you have the reason I will never buy an Apple product! Amazon killed a lot of smaller companies exactly the same way. No, no Apple for me....
Praveen Kumar
Praveen Kumar 8 dager siden
Does Apple having a leverage on their own product is bad? Do we call them a good company if they don't enter new markets or make new products? Leverage exists for everyone. I hope even MKB has leverage in NOsections! We are not sure what we do if were in the position of Apple. It's easy to comment being outside. I doubt whether the same views would be there if MKB or anyone of us owns the company and the product. Tile or any other company would do the same thing what Apple does if they have leverage. It's not about Apple or Tile. It's business and they function the same way to survive.
Mind of Marissa
Mind of Marissa 8 dager siden
But you can’t make the flash light blink
Cattalxya ୨୧
Cattalxya ୨୧ 8 dager siden
This so true
Talavera jr
Talavera jr 8 dager siden
Tiles network won't die off. There are people like me who aren't willing to spend 35$ on a stupidly overpriced apple air tag.
TooCoolFrank 9 dager siden
Flashlight downloads after this 📈📈📈
kbarrs 9 dager siden
Whoa how many Apple devices do you have?
Lisa Resnick
Lisa Resnick 9 dager siden
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Remorseless Winter
Remorseless Winter 10 dager siden
Honestly? Apple announces AirTags and the next day I hear about them. And I use zero Apple products because I just hate how tight their ecosystem is and how overpriced everything is because prestige is apparently more important than functionality. Tiles? Haven't heard of them. Not even once. And I'm old enough and engaged enough with tech.
Xing Shen
Xing Shen 10 dager siden
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Tanmay Sankolli
Tanmay Sankolli 10 dager siden
I appreciate the engineering of Apple, but I just hate the fact that iWatch doesn't work with iPads. I really like iPads but absolutely hate iPhones JUST DO IT APPLE
Helo Joeywala
Helo Joeywala 10 dager siden
yo apple how about you give us strobe light on iphone so i can have a rave in my room and instead of downloading an app, I can do it from the lockscreen, thanks.
Dan I
Dan I 11 dager siden
Marques has more Apple products than I have socks. Anybody see his Find My Device list. Damn.
NomadicCleric 11 dager siden
Apple should have to support a smooth pairing API for any other third party services that want to make a pairable device.
Ali Elreichouni
Ali Elreichouni 11 dager siden
Loved the analogy !!
Alexander Dunlap
Alexander Dunlap 12 dager siden
Literally to literally literally
Monstor 12 dager siden
hey is it possible for unverified content creators to upload on nebula?
Wolf 12 dager siden
Who the fucking would prefer an "tile" over a well shaped AirTag with a fuCKinG Apple Logo on it for "just" 35€. Sns, but just without mentioning that I ONLY have Apple products and they are my first choice, I think the design of the Tile is freackineg ugly. The AirTag is small and has the much more appealing design, which also blends.
Marvin Ince
Marvin Ince 12 dager siden
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L Saoudi
L Saoudi 12 dager siden
2:22 bro like how many like can i have one mac book
Deonte Manning
Deonte Manning 13 dager siden
Apple should be allowed to do what they are doing because they built their own platform. Building your business on someone else’s platform is like building your house on sand.
Alexander Windh
Alexander Windh 13 dager siden
I have now used an iPhone 11 and the latest MacBook air. There are things that I like definitely. But I absolutely hate how restricted I feel using their system. Pages. Imessage and sync is great... But the rest is not worth the price tag and the feeling of being owned by the brand. Rather than the user.
TM 13 dager siden
I cannot wait for Apple to come up with a brand new idea that no one has ever done before: a key organizer with a BT tracker built into it. *KeySmart*
Marley Neff
Marley Neff 14 dager siden
Xander 14 dager siden
When he scrolled through all of his devices on find my.....
Kaiyan Leong
Kaiyan Leong 14 dager siden
if it's a free straightforward application that will benefit users (flashlight/spotlight), sure. if it's to steal their partner's ideas to make more money for themselves, then no, that's terrible
+Tec 14 dager siden
So what can we learn from this? Make you product cross platform. That way you're just 50% dead after Apple copies your idea.
Kamugin1 14 dager siden
I have never bought and will never buy an Apple product, I hate the way they conduct their business and I hate them even more because other companies copy their predatory pratices.
Finnrtbobs 15 dager siden
Mkbhd dumbs down things for the generic brain dead masses again.
Brandon E.
Brandon E. 15 dager siden
The moral of the story is that accessories and functionality/productivity apps for apple products are going to only be profitable for a short time. Get in, get money, get out.
idbw 15 dager siden
You can also choose not to use apple products. I do and I don’t regret it.
DaveMody 15 dager siden
!!!Big Missing FEATURE on AIRTAG!!! You missed one big advantage that the TILE has over the airtag! You can press a button on your tile to find your phone. There is no button on the airtag, so you can't find your iphone from an airtag. Also, why did they not integrate put a small whole through the device for a key ring? The stupid price Apple charges for fobs doubles the price. Tile has a better design form factor, and more choices in form factors.
Oliver Köditz
Oliver Köditz 16 dager siden
2:22 what a flex
steven 15
steven 15 16 dager siden
its called monopolizing
Young Boys
Young Boys 17 dager siden
I love how he just has the mouse charging UPSIDE DOWN in the background the whole time. LOL
MWB Gaming
MWB Gaming 17 dager siden
In the tile example, apple could be required to allow tile app users to take advantage of the Apple find my network without an Apple ID then both Apple and tiles networks are merged and the end result is an overall larger mesh network But a major problem with 3rd party apps, is they are almost always full of ads and other bullshit that OEM offerings do not include
Radiojct 17 dager siden
Why didn’t Apple acquire Tile?
Shakir Munawar
Shakir Munawar 17 dager siden
Idea! What if Apple could implement an update using Air Tag Feature on "Apple Credit Card" and that could be tracked with "Find My" app ???
Lucas 17 dager siden
Apple should be allowed to do with their own ecosystem as they please. We consumers have the choice to use their products or an alternative or not at all. And that is not a paradox. Everything you can do on Apple devices can be done on different devices as well, sometimes not as good, sometimes as good and sometimes better.
Ap Royal
Ap Royal 18 dager siden
Killing them softly hahaha
Alex J
Alex J 18 dager siden
If other companies do this way, apple definitely sues them until they dying
Alex J
Alex J 18 dager siden
nice content!!!
wrl 18 dager siden
Not much Paradox of Choice in the way they dealt with Flash.
BIRDING WITH KESHAV 18 dager siden
I'd prefer apple to conquer the world instead of China conquering the world🙂🙃;-)
Randell Hendley
Randell Hendley 18 dager siden
It appears that you just made an excellent argument for Apple being a Tech monopoly. Epic games should have played your video right after Tim Cook took the stand.
Andy Zhang
Andy Zhang 19 dager siden
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Wesley Luttrell
Wesley Luttrell 19 dager siden
I like to think this video was created in this way (notice the charging Magic Mouse in the background): MKB, working at his iMac, "Why isn't my mouse working? Oh, battery's dead. Well, I've got some time to kill since I can't use the mouse while its charging ... what should I make a video about?" MKB: "OK, yeah I got it, let's roll"
A A 19 dager siden
They should pay those companies royalties for stealing their ideas.
Tomáš Filip
Tomáš Filip 19 dager siden
Gareth Perch
Gareth Perch 19 dager siden
Apple buying Tile would seem to be a fairer way to go about it, but then they probably wouldn't want them to work with Android. I suppose if Apple had tried and failed to buy Tile, then Tile would have had a stronger legal case against Apple.
Captain Keyes
Captain Keyes 19 dager siden
no offense but he really sounds like he wants to suck apple off and that's really weird for a general tech channel who understands all of apples scams
albert alfred
albert alfred 19 dager siden
Greatest Ever
Greatest Ever 20 dager siden
Welcome to capitalism where your business only exists as long as a billion dollar doesn’t think about taking your market
hi9580 20 dager siden
Apple can do whatever it needs to do and the competition should just work harder to compete.
ThisWild Adventure
ThisWild Adventure 20 dager siden
Really great video, man. Got a new subscriber.
oregano 20 dager siden
Lmao the magic mouse charging upside down in the background
Hans Dampf
Hans Dampf 20 dager siden
I own and use a Mac and bought myself a Fairphone, because I love the idea behind it. But Google does not help Android users with a Mac. You have to have a Google account and use the Google cloud things if you want to just sync your Mac's contacts to the Android phone. There's a crappy Android file transfer app, but that's it. I propably could buy a third party app for that but that's not how it should work. So I switched back to an iPhone.
Daniel Fregoso
Daniel Fregoso 20 dager siden
Maybe a solution would be heavy and I mean HEAVY patents on tue products... But now then... Their product market would shorten... Damn...
sinoptik 20 dager siden
The real competitor to sidecar is luna display.
Oscar Calles
Oscar Calles 21 dag siden
Arian S
Arian S 21 dag siden
This is a really great lesson for young developers! Cause it's not just apple, all companies do it!
Davekimdong 21 dag siden
Big companies always take advantage of small companies that have good products. They copy and show it as a new invention (they did), sometimes as a new product. The sad thing for me is, when Steve Jobs lived at least, Apple tried to innovate. But now, always have the same technology or make the screen bigger, new color, etc. Is like..."Give a dog a bad name and hang it."
Suman Das
Suman Das 21 dag siden
Nice 👌🏻👍🏻
Sankhadip Mazumder
Sankhadip Mazumder 21 dag siden
Airpods are not the best bcoz of Iphones ... they are just the best . I use an airpod pro with pixel .. it works seemlessly
Elie 21 dag siden
i still love my flashlight app
Redilas Remuiase
Redilas Remuiase 22 dager siden
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unkarted 22 dager siden
**Makes a video slamming big player for bundling their products** **ends video by announcing his own bundle - (seemingly?) without any self-awareness**
W0LFM4N 22 dager siden
I know many people who shame Apple to run their business the way they do while allowing so many other companies sell their data. I’m not here to say Apple is perfect, but I know many of people will hate on Apple so much, they forget about the stuff they give away as well.
Drnknmnky 22 dager siden
but tile works with android so idk thats a thing
DougCube 22 dager siden
Dang, Congress should have Marques testify. And this video should be required-reading for those legislators.
bradd tonski
bradd tonski 22 dager siden
thats my idol MB
DieselRamon Sting
DieselRamon Sting 22 dager siden
The fact remains that Apple did it better than all those companies. Still I'd say attention should be paid to their monopolistic actions.
Marco Goseco
Marco Goseco 22 dager siden
Holy shit why so many iPhones bro?! Lol!
Mudit Chopra
Mudit Chopra 22 dager siden
Branding has all the power in this game.
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