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YouTubers have to declare ads. Why doesn't anyone else? 

Abonner
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Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
๐Ÿ‘ฅ๐Ÿ‘ฅ CREDITS ๐Ÿ‘ฅ๐Ÿ‘ฅ
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
ยฉ Pad 26 Limited MMXXI
๐Ÿ“„๐Ÿ“„ SOURCES ๐Ÿ“„๐Ÿ“„
๐Ÿ’ต PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
โœ”๏ธ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: nosections.info/green/pHZhb5qGhp-u1NA/video.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencerโ€™s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTCโ€™s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
NOsections declaration: support.google.com/youtube/answer/154235
โŒ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
๐ŸŽข WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
๐Ÿ‡บ๐Ÿ‡ธ THE LAND OF THE FREE ๐Ÿ‡บ๐Ÿ‡ธ
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
๐Ÿ“• CHAPTERS ๐Ÿ“•
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

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15. feb.. 2021

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Kommentarer 100   
Tom Scott
Tom Scott 18 dager siden
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOsections titles have to be short and catchy!
skylx08
skylx08 Dag siden
Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.
linkbirds
linkbirds Dag siden
We gotchu fam
JoseitoEdlVodao
JoseitoEdlVodao Dag siden
Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?
0623kaboom
0623kaboom 2 dager siden
btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...
theAverageGam3r
theAverageGam3r 2 dager siden
Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander
Roger Garcia
Roger Garcia 3 minutter siden
"Taken as religious text" nowadays idk if that's a joke or hes being serious constitution is swiss cheese and more of recommendation letter in todays day and age
Jon Ingall
Jon Ingall 36 minutter siden
Haha never try to talk with a lungful of vape. Never ends well ๐Ÿ˜‚
Joe I Guess
Joe I Guess 36 minutter siden
All I have to say is we will be back right after these messages from our sponsors and viewers like you! In other words they do declare ads, just like if you were to cut away and say "this video is brought to you by Bang Her Mash Brothel"
Kris Marks
Kris Marks 37 minutter siden
Aren't the things you're comparing against those types of things that are presumed to be fantasy? Whereas 'influencers' are presumed to be realistic? I would argue that's why the differentiation exists.
John Foerch
John Foerch Time siden
Oh wow, this really takes me back to my youth when I would rock out to Does the Spearmint Lose Its Flavor On the Bedpost Overnight?
Greg Furlong
Greg Furlong Time siden
๐Ÿ–• the Government
MochaFur
MochaFur Time siden
I still can't stop thinking about soulja boy wearing that superman shirt that was blurred.
CogitoErgoCogitoSum
Talking crap about the mouse. I wonder when/if they will find Toms body.
Restoring Reality
Well then why doesn't NOsections practice what they preach? The entire company is one big advertisement for NWO satanists.
mike bar
mike bar Time siden
What do u mean by declare the advertisement,,
Russell Thorburn
Russell Thorburn Time siden
7:44 The former POTUS proved that these U.S. rules/laws are more like a pirate code (more of a guideline that one is free to ignore if it suits one's purposes and one has enough money and/or political clout to avoid the consequences of ignoring those rules/laws.).
jacek otreba
jacek otreba 2 timer siden
You get a like because you mentioned the Kinks and their song Lola
MRHA
MRHA 2 timer siden
When the ad popped up at 12:33 I nearly lost it. The timing was too perfect. โ€œIS THIS AN ADVER-โ€œ *ad*
Worst88
Worst88 2 timer siden
Wouldn't it be "Draw the line just *above*"? Implying they are compliant to the line? Drawing the line just below what they do sounds like knowingly crossing the line and a hard position to defend
Justan Ol ' Guy
Justan Ol ' Guy 2 timer siden
I like the political ad restrictions you have over there, maybe it wouldn't have led to some of the idiots that we have in office today... the Comics Code is still enforced, the stupid should be protected from themselves, I suppose...
Justan Ol ' Guy
Justan Ol ' Guy 2 timer siden
The Vape made me Sub So it actually did work...
dennis de vulder
dennis de vulder 2 timer siden
We should create regulatory rules for applying critical thinking instead.
Kalle Pihlajasaari
Kalle Pihlajasaari 2 timer siden
Did you get paid for mentioning BBC so many times? :-)
seagrot
seagrot 3 timer siden
makes me curious about how stuff like yugioh works, in terms of advertising disclosure. the shows were edited for US releases for years (and afaik still are?) to not show the actual physical cards. to me that always seemed like a legal obligation to avoid product placement, but i've never actually looked at it. where is that line drawn? is the whole show an advertisement for cards? what about games like cool spot or pepsiman? this goes so deep. help
Nicholas Andre
Nicholas Andre 3 timer siden
Here we have ๐ŸŒˆlobbying๐Ÿฆ„ in action.
Charlie Penny
Charlie Penny 3 timer siden
Excellent ad timing
SqualidsargeStudios
SqualidsargeStudios 3 timer siden
time to play is this an advert: ad starts just one letter from the ending of the spoken word advert. classy google algorithm nonsense
Babulal Solanki
Babulal Solanki 3 timer siden
I got as when I open Is video
SqualidsargeStudios
SqualidsargeStudios 3 timer siden
The FTC itself is unfair and deceptive. a bunch of hypocrites nothing more.
Egooist
Egooist 4 timer siden
"Och, that is awful. Don't vape, kids!" (31:38) The most important message of this video imho.
Phantom's Bullet
Phantom's Bullet 4 timer siden
That vape cough made you worthy of my thumbs up
asdrubale bisanzio
asdrubale bisanzio 4 timer siden
0:30 RAID SHADOW LEGENDS
Jack Chace
Jack Chace 4 timer siden
noisy cricket
apl175
apl175 4 timer siden
14:37 was an advert for Smiths Detection, part of Smiths Group plc
Ian \o/
Ian \o/ 4 timer siden
Such a good video!!
qBMOp
qBMOp 4 timer siden
I would like to order 3 ring door bells ... Notq ring but ring like circle ....you know the one .?
Slaven
Slaven 5 timer siden
My therapist: Hawaiian shirt Tom doesn't exist. Hawaiian shirt Tom: 0:29
Pat Hutchison
Pat Hutchison 5 timer siden
Damn you for making me listen to even 5 seconds of Pittbull.
peepee poopoo
peepee poopoo 6 timer siden
i literally thought tomreacts existed
Carp Runner
Carp Runner 6 timer siden
Television will be dead in 5 years anyway.
Colin Surname
Colin Surname 6 timer siden
Ant and Dec don't have to declare ads because of their initials
2H80vids
2H80vids 6 timer siden
Excellent, clever video, very well put together.๐Ÿ‘๐Ÿ‘Œ๐Ÿ˜
gamerplus
gamerplus 7 timer siden
VERY INTERSTING VIDEO
The Lions Kiln
The Lions Kiln 8 timer siden
hankering for a subway sandwich...
Altar Parssoy
Altar Parssoy 9 timer siden
are you elizabeth holmes in disguise?
Aggressive Soul
Aggressive Soul 9 timer siden
Tom figured life way back in 2013.
Scrynoza
Scrynoza 9 timer siden
Tom is getting increasingly funnier every video.
BUckY
BUckY 9 timer siden
"is this an advert?" *gets youtube mid roll ad*
Szabolcs Horvรกth
Szabolcs Horvรกth 10 timer siden
Even the title is wrong, do your background research. I'll help you to start: most tv programs must also declare if they include any product promotions otherwise the tv channel gets prosecuted by the media authorities.
Szabolcs Horvรกth
Szabolcs Horvรกth 10 timer siden
But yes, I understand you wanted to complain and lament about how hard is your life making money with yt videos, but somehow i can't really feel your pain, sorry.
domi
domi 10 timer siden
if someone or a company invites you for a free weekend of vacation with free food, it is a payment, They pay you with food. if you may try a product and you have to give it back after this, it is NOT payment, but if you may keep it it is payment.
Sanketh BR
Sanketh BR 11 timer siden
Came from MKBHD's podcast. Was worth it
Lowmanification
Lowmanification 11 timer siden
Fun fact. If you look in the comments and see hundreds of people already posted the same comment, you don't need to post it.
Shamut on EVโ€™s
Shamut on EVโ€™s 11 timer siden
ADVERTISING is DOOMED, discuss
Kerry Fry
Kerry Fry 11 timer siden
Is Tom Scott advertising Tom Scott?
seriously? really?
seriously? really? 12 timer siden
Well contructed arguements. Well said Tom. The audience is often deceived into product placement as also a way of "lending authenticity" to the movie world created by the producers, directors, and actors in the entertainment. That is, in this world, there is Coca-Cola being served at their backyard barbecue just like in you would serve up Coca-Cola in your backyard barbecue. The ubiquitous products and brands that exists in our world blurs reality in a constructed world.
Healthycarrier Ofthedeepestblue
Here in Italy they do it in TV as well.
Dรกniel Kovรกcs
8:50 So... having a lava lamp in your background could count as an endorsement for lava lamps?
nman4k
nman4k 13 timer siden
The answer, is always, CAPITALISM
random user
random user 13 timer siden
"this video ain't sponsor" now let me show u a game called raid shadow legends
hen ko
hen ko 13 timer siden
Right after Tom said โ€œitโ€™s time to guess, is this an advert?โ€, I got an advert from NOsections.
slowfuse
slowfuse 13 timer siden
this says alot about are society
siinnz
siinnz 13 timer siden
Tom, I understand entirely what you are getting at here, but the problems of disinformation or lies on the internet are immense. Lies are more important to remove than advertising. The problem is a lot of advertising is lies.......
Dorissa Claire
Dorissa Claire 13 timer siden
Recently been bingeing some TV shows and the product placement sticking out like WHAM! I could not figure out why they kept zooming in on the lunchables logo and then I realized thereโ€™s PRODUCT PLACEMENT! And was like โ€œwoah so weird they didnโ€™t have to say anything about thatโ€
Bradford Chadwell
Bradford Chadwell 14 timer siden
The amount of checkmarks in this comment section is insane
Sheng He
Sheng He 14 timer siden
What happens if you are doing a product review? You will be mentioning the brand name.
Seefood
Seefood 14 timer siden
Excellent vid as always! I just started wetting my own toes in youtube creation, and now I wonder what the law says in Israel, though I didn't even think of selling out just yet, one needs to be prepared. Now I'm suddenly feeling I really need a vacation, and I haven't been to the UK in over a decade, and I suddenly really want to get to Dover. Hmm...
InternetTAB
InternetTAB 14 timer siden
I'm so hardcore i rhyme face with face, i rhyme face four times now get outta my face
Deepanshu Jain
Deepanshu Jain 14 timer siden
Ring door bell = mark rober
ADITYA
ADITYA 14 timer siden
You can be a good voice actor for " Legion" the geth
Deepanshu Jain
Deepanshu Jain 15 timer siden
Where are Nord vpn, shark vpn, raid shadow legends....
Deepanshu Jain
Deepanshu Jain 15 timer siden
What extensive research, what a structure, this video is lot more than its titile!!!!
beach bowl
beach bowl 15 timer siden
when the impostor was cough๐Ÿ˜ฒ๐Ÿฅฑ๐Ÿ˜ช๐Ÿฅฑ๐Ÿ˜’๐Ÿ˜–๐Ÿ˜’๐Ÿ˜ฒ๐Ÿ˜ฒ๐Ÿ˜ฒ๐Ÿ˜ฒ๐Ÿ˜ฒ๐Ÿ‘จโ€๐Ÿญ๐Ÿ‘ฉโ€๐ŸŽค๐Ÿ‘ฉโ€๐ŸŽค๐Ÿ‘ฉโ€๐ŸŽจ๐Ÿ‘จโ€๐Ÿ’ป๐Ÿ‘ฉโ€๐Ÿ’ผ๐Ÿ‘ฉโ€๐Ÿ’ผ๐Ÿ‘จโ€๐ŸŒพ๐Ÿ‘จโ€๐Ÿ”ฌ๐Ÿ‘จโ€๐Ÿ’ผ๐Ÿ‘ฉโ€๐ŸŽค๐Ÿ‘จโ€๐ŸŽค๐Ÿ‘ฉโ€๐ŸŽจ๐Ÿ‘ฉโ€๐ŸŽจ๐Ÿ‘ฉโ€๐Ÿ’ผ๐Ÿ‘ฉโ€๐ŸŽจ๐Ÿ‘ฉโ€๐Ÿš’
Nathaiel Laughton
Nathaiel Laughton 15 timer siden
Great video but if we wanted to make our voices heard so that TV and movies etc couldn't get away with adverts coated in entertainment any longer, who exactly would we contact? And wouldn't it be better if a lot of us did it in unison?
Joshua Brooks
Joshua Brooks 15 timer siden
This dude is such a square. I love it.
Kendall Lease
Kendall Lease 16 timer siden
I had to watch 2 Ford ads to watch this ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚
Romantic Secret
Romantic Secret 16 timer siden
Love how before the video started- I got an Ad๐Ÿ˜ฉ
Ryan
Ryan 16 timer siden
Goodness me, Tom. 30 minutes? Are you upset?
Japanese Guacamole
Japanese Guacamole 17 timer siden
Did you go to Dover JUST to make sure there's nothing behind you that could be construed as product placement?
Bob Jones
Bob Jones 18 timer siden
Well done, and well said. Just my $0.02 (is that advertising money?)
RR Extra
RR Extra 18 timer siden
You know nothing about YT Suppression.
Pedro270707
Pedro270707 18 timer siden
DISGUI$ED GAMBLING GAME is better than raid shadow legends wow
Mason Kratz
Mason Kratz 18 timer siden
This video is not exciting. There's not much information here that I'm not already aware of. For some reason I still enjoy enjoy watching it.
Redtex4
Redtex4 19 timer siden
"Donโ€™t vape kids" - the real message of this video
Pora Eroz
Pora Eroz 19 timer siden
hmm.. does anybody know where i can find a google?
Butterfly Effect
Butterfly Effect 18 timer siden
Definitely Microsoft
LoneMadMightTheMr.CutsieGuy
Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.
syythex
syythex 20 timer siden
Is this an ad- *ad plays* yes..yes it is
No Face
No Face 20 timer siden
NOsections Premium fee doesn"t seem so bad now.
rnuk
rnuk 20 timer siden
i got 2 ads right in the start
Maunster!
Maunster! 20 timer siden
No one should be allowed to trademark any word, spearmint, apple, windows, etc.
DeNisey BLM-MyLifeMatters
Did you really choke?
rhade2k
rhade2k 21 time siden
12:31 got an advert then
Pandaoniman
Pandaoniman 21 time siden
You make some good points. However, I still think Gucci Gang shouldn't get air time.
lobster whisperer
lobster whisperer 21 time siden
Its virtually impossible to find honest reviews on NOsections, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.
Zane Williams
Zane Williams 21 time siden
@7:10
crematorium
crematorium 22 timer siden
you had me at chiId gambling
djones02
djones02 22 timer siden
Product placements in TV shows is not classy. It's tacky and everyone notices.
Paul Robinson
Paul Robinson 22 timer siden
Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!
Sean Halldorson
Sean Halldorson 22 timer siden
Tom Scott is one of the few NOsectionsrs that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.
Dr Delewded
Dr Delewded 22 timer siden
Too many regulations.. nonsense
Dr Delewded
Dr Delewded 23 timer siden
This guy looks like julian assange, im out.
El Bashar
El Bashar 23 timer siden
"Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.
CBM
CBM 23 timer siden
I have a sudden urge to bulk buy red t-shirts.
Eric Meyer
Eric Meyer 23 timer siden
It's ya boy. Raid Shadow Legends!
TheMightyKinkle
TheMightyKinkle 23 timer siden
31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!
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